What's Behind the Popularity of Josh Cellars Wines? Joseph Carr created Josh Cellars in 2007 to honor his father Josh, a lumberjack and army veteran who spent 40 years working the forests of Vermont. The brand emerged from Carr's 25-year experience in the wine industry, where he worked as a sommelier before founding his own label. He partnered with winemaker Wayne Donaldson, and together they established relationships with growers across California's wine regions. At Seneca Wine & Liquor in New Hartford, NY, we carry John Cellar's full collection of wines, and today we're sharing some fascinating details about this popular brand. Josh Cellars' Production Methods Josh Cellars sources grapes from over 30 vineyards between Mendocino and Paso Robles. The soil composition in these vineyards ranges from volcanic rock to sandy loam. These soil types naturally limit vine vigor, which results in smaller berries with concentrated flavors. Each growing region adds specific characteristics - Mendocino gives bright acidity, while Paso Robles brings ripe fruit flavors and structure.