Come experience the difference Seneca Wine & Liquor is here for you in New Hartford NY

Seneca Wine & Liquor: We are Here for You in Utica NY!

Seneca Wine and Liquor of New Hartford and Utica, NY, has been locally operated for almost 30 years. We’re Oneida County’s fastest growing wine and liquor store. Why are more and more customers choosing us? We think it’s because of our super selection of brand name liquors and hand selected wines from around the world. Maybe people like us because of our everyday lowest prices that are backed by the area’s ONE & ONLY 40-Mile Price Match Guarantee. We top that off with the friendliest staff in town!


35 Years in Business; Part of the Utica Community

Started in 1985 by Tom Riley of Killibrew Saloon, Seneca Wine & Liquor’s opened to offer customers convenience, great value, and superior service.  The original store (which is currently houses a wood fired pizza parlor) was 1,500 square feet and was stocked from floor to ceiling with the best-selling liquor and wine.  In 2004, the store was moved across the parking lot to a 5,000 square foot store. The larger store has made room for bigger and brighter wine and liquor displays.


Judy and Greg Gorea with Tito Beveridge between them at a recent visit to Seneca Wine & Liquor of New Hartford and Utica NY

Tito Beveridge of Tito’s Vodka between Judy and Greg Gorea at a recent visit to Seneca Wine & Liquor.


In 2006, brother and sister, Gregory Gorea and Judy Gorea bought the store.  The duo put a greater emphasis on price and started the area’s one and only 40-Mile Price Match Guarantee. They were the first in the area to offer 15% off wine and liquor cases.  Seneca Wine & liquor has now extended it to offer the area’s only true mix and match quantity discounts on wine and liquor.

Over the past 14 years the store has experienced tremendous growth and added thousands of new, loyal customers. At Seneca, we truly put the customer first by offering superior value, the friendliest service in town, thousands of the best wines and liquors and it’s all backed by a price match guarantee.

At Seneca, we love special orders! If we don’t have something you are looking for, we will certainly try to special order the item for you, just ask!  Our goal is to make you feel at home, and make your experience with us an exceptional one.  Tell your friends and family what a great place our store is to shop in.

Come experience the Seneca difference today! We can’t wait to meet you!